About / build log

A small beta, built in public.

4reelz is a short-form video intelligence tool in private beta. This page keeps the build timeline beside the details — including the pipeline that turns a public account into a brief.

Before 4reelz

Solo builder

Billy is a solo builder in Hong Kong, building 4reelz in public.

Now

Private beta

The demo is live and uses pre-processed videos. Beta access is a waitlist, manual approval, and an email magic link after Discord verification; the beta room is small and invite-only.

How it works / the pipeline

Public account in. Consumer and creator briefs out.

What the beta runs.

  1. 01 Input

    Point it at a public account

    Public Instagram reels, TikTok videos, and YouTube Shorts.

  2. 02 Pipeline

    It watches and structures

    It pulls the top videos, transcribes them, and classifies them across seven axes.

    Seven axes

  3. 03 Output

    You get a brief

    A consumer brief on what the videos say and what you can do with it. A creator brief on why the videos worked.

    ConsumerCreator
  4. 04 Export

    Take it with you

    Every brief can be copied to Markdown for your own AI tools and agents.

    brief.md
In public

The blog

The blog is free and readable without signing up, with account-level briefs for consumers and creators.

Next

v2

Beta access is free through v1. v2 testers get an early-price lock.

Principles

01

Evidence over hype

Briefs carry ratings and source links. The goal is an account's value in minutes instead of scrolling for hours.

02

Public data only

4reelz works from public Instagram reels, TikTok videos, and YouTube Shorts.

03

Make it portable

Every brief can be copied to Markdown for your own AI tools and agents.

04

Small on purpose

The beta room is small and invite-only — first 10 this round, more batches weekly.

Who I am

Founder note

“I'm Billy, a solo builder in Hong Kong. I built 4reelz to turn short-form video into something you can actually use, and I'm building it in public.”

“The beta is small on purpose: I want to hear what's broken and ship it.”

Billy — founder

The fine print

  • Not affiliated with Instagram, Meta, TikTok, or YouTube.
  • All analyzed content is public.
  • The demo uses pre-processed videos.
  • Discord is required in v1.
  • Beta access is free through v1.
  • v2 testers get an early-price lock.

Questions

What is 4reelz?

4reelz is a short-form video intelligence tool that turns public Instagram reels, TikTok videos, and YouTube Shorts into structured consumer and creator briefs.

Which platforms does 4reelz support?

Public Instagram reels, TikTok videos, and YouTube Shorts.

What do you get in a brief?

A consumer brief with TL;DR, actionable items, ratings, source links, and format-specific sections such as tool tables, mindmaps, and recipes. A creator brief with hooks, pacing, CTAs, and what outperformed. Both can be copied to Markdown.

Is 4reelz free?

Beta access is free through v1. The blog is free and needs no signup. v2 testers get an early-price lock.

How do I get beta access?

Join the waitlist. Approved testers get an email magic link within 24–48h after joining Discord. The first 10 are in this round; more batches go out weekly. Discord is required in v1.

See it for yourself.

The demo is live and uses pre-processed videos. The blog is free, no signup.